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Audience and Content Disconnection

Audience and Content Disconnection

  Is your content connecting with your audience? If you don’t know your audience, chances are the answer is a resounding NO! A couple months ago, I began volunteering with a local entrepreneur group. As I sat at a table with a group of entrepreneurs one...

This Will Help You Sell More Books

This Will Help You Sell More Books

Ready, set, go! Every author knows that a website is essential. The page dedicated to selling books is a part of that site. What they don't know, is that building their email list is the best way to launch their book to bestseller status! Most authors approach book...

Looking for Love in All the Wrong Places

Looking for Love in All the Wrong Places

What a great song, right? Is there anyone on the planet who hasn't watched the movie “Urban Cowboy” a hundred times?   It occurs to me that authors, coaches, and speakers look for audiences in the wrong places as well. For many, they are not in touch with the...

Does Your Audience Hate You?

Does Your Audience Hate You?

Hate is such a strong word! My last campaign, I finally tried the ASK Method with a “Do You Hate Me” survey. The results were fascinating. I am a big assessment/quiz user. If you have been on my list long, you have probably figured that out. Quizzes and assessments...

Are You A Traffic Controller?

Are You A Traffic Controller?

I hear it all of the time... “I hosted a webinar and only two people showed up!” This is the whimper of newbies who find out (the hard way) the importance of relationship-building and driving traffic for the first time. Here's the deal... Most people fail to drive...

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