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Are You Fully Leveraging Social Media?

Are You Fully Leveraging Social Media?

Most entrepreneurs post passively and wonder why social media isn’t leading to more sales. Most companies focus on a small part of the social media puzzle and leave the rest on the table. Social media is made up of four essential pieces and all four of them are...

You Can’t Bullshit Your Way Through a Target Audience

You Can’t Bullshit Your Way Through a Target Audience

So many entrepreneurs are skipping to the monetization part of the program before nailing down the basics. Authors think their book is for everyone. Speakers think their talk is for everyone. Entrepreneurs who develop programs think their programs help everyone. This...

Unicorn Farts and Magic Bullets

Unicorn Farts and Magic Bullets

There is nothing more demoralizing than waking up and finding that you have been living in a dream world. That is really where most authors, coaches, speakers, and entrepreneurs live when they plot their strategy for global domination. For years, I wanted to have a...

Want More Social Media Comments? Try This!

Want More Social Media Comments? Try This!

Engagement is the key to being able to connect with your ideal clients on social media. Most people think likes and shares constitutes engagement. Real engagement is two-way communication. In other words, comments and discussion. If you are on Facebook, this becomes...

No Pain, No Gain… No Magic Bullet

No Pain, No Gain… No Magic Bullet

Once upon a time, I began writing copy for my own programs. My copy was awful… God awful. At the time, my coach told me that I can’t actually tell people that building a platform is difficult. So, I set out to write light, airy copy that made the whole process sound...

What Kind of Grower Are You?

What Kind of Grower Are You?

Remember that degree in Ornamental Horticulture I mentioned last week? One of the things that blew me away was a class called Soil Science. Like every naive student, I laughed at the title. I mean… really? A whole class about dirt. For a brief moment I thought it was...

I Ate a Beetle!

I Ate a Beetle!

Yes, I did! Don’t worry, I’m not going to tell you it tasted like chicken! This morning, I was reflecting on how I got to where I am today. Back in college, I majored in Ornamental Horticulture. As part of an Entomology and Pesticides class, the professor challenged...

Why Every Piece of Your Content Needs a CTA

Why Every Piece of Your Content Needs a CTA

When you want something, you usually have to ask for it one way or another. The same goes for reaching out to your audience: if you want your audience to take a specific action, such as opting into your email newsletter or downloading a whitepaper, you need to ask...

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