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Stop Tooting Everyone Else’s Horn

Stop Tooting Everyone Else’s Horn

A while back, someone came to me a strategy session and shared, “I keep sharing my friends posts on social media and a friend of mine told me that she hired my friend instead of me.” She felt betrayed, hurt, and a little embarrassed that she was telling me this. I...

Platform Building Through Blogs: Common Mistakes

Platform Building Through Blogs: Common Mistakes

  Blogging is one of the best ways to increase your exposure and build your platform. Setting up a blog has never been easier. The challenge for most bloggers is building traffic and converting traffic into their email list. Here are some of the traffic killers:...

Leaky Sales Funnels and Facebook Ads

Leaky Sales Funnels and Facebook Ads

It happened…my sales funnel was set up for my latest campaign. We were ready to go. The lead magnet page was up, the webinar invite followed, the tripwire was an amazing offer. The split test on the two lead pages for the lead magnets were running neck-in-neck. We had...

Are You Fully Leveraging Social Media?

Are You Fully Leveraging Social Media?

Most entrepreneurs post passively and wonder why social media isn’t leading to more sales. Most companies focus on a small part of the social media puzzle and leave the rest on the table. Social media is made up of four essential pieces and all four of them are...

You Can’t Bullshit Your Way Through a Target Audience

You Can’t Bullshit Your Way Through a Target Audience

So many entrepreneurs are skipping to the monetization part of the program before nailing down the basics. Authors think their book is for everyone. Speakers think their talk is for everyone. Entrepreneurs who develop programs think their programs help everyone. This...

Unicorn Farts and Magic Bullets

Unicorn Farts and Magic Bullets

There is nothing more demoralizing than waking up and finding that you have been living in a dream world. That is really where most authors, coaches, speakers, and entrepreneurs live when they plot their strategy for global domination. For years, I wanted to have a...

Want More Social Media Comments? Try This!

Want More Social Media Comments? Try This!

Engagement is the key to being able to connect with your ideal clients on social media. Most people think likes and shares constitutes engagement. Real engagement is two-way communication. In other words, comments and discussion. If you are on Facebook, this becomes...

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