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Want More Social Media Comments? Try This!

Want More Social Media Comments? Try This!

Engagement is the key to being able to connect with your ideal clients on social media. Most people think likes and shares constitutes engagement. Real engagement is two-way communication. In other words, comments and discussion. If you are on Facebook, this becomes...

No Pain, No Gain… No Magic Bullet

No Pain, No Gain… No Magic Bullet

Once upon a time, I began writing copy for my own programs. My copy was awful… God awful. At the time, my coach told me that I can’t actually tell people that building a platform is difficult. So, I set out to write light, airy copy that made the whole process sound...

What Kind of Grower Are You?

What Kind of Grower Are You?

Remember that degree in Ornamental Horticulture I mentioned last week? One of the things that blew me away was a class called Soil Science. Like every naive student, I laughed at the title. I mean… really? A whole class about dirt. For a brief moment I thought it was...

I Ate a Beetle!

I Ate a Beetle!

Yes, I did! Don’t worry, I’m not going to tell you it tasted like chicken! This morning, I was reflecting on how I got to where I am today. Back in college, I majored in Ornamental Horticulture. As part of an Entomology and Pesticides class, the professor challenged...

Why Every Piece of Your Content Needs a CTA

Why Every Piece of Your Content Needs a CTA

When you want something, you usually have to ask for it one way or another. The same goes for reaching out to your audience: if you want your audience to take a specific action, such as opting into your email newsletter or downloading a whitepaper, you need to ask...

How to Use Interviews as Content

How to Use Interviews as Content

When you sit down to develop your content marketing strategy, you may very well find yourself grasping at straws trying to think of new ways to reach your audience. Blog posts are a fantastic way to stay consistent, but your audience is going to want you to shake...

The Potency and Potential of Video Content

The Potency and Potential of Video Content

Anyone familiar with digital marketing will tell you the same thing about content: when it comes to marketing online, content is king. However, having content for your audience isn’t enough – that content needs to be valuable and relevant to their pain points, work,...

Blog Writing and How It Helps Your Platform

Blog Writing and How It Helps Your Platform

Building an author platform is going to rely heavily on your ability to convey value to leads and followers. One of the best ways you can accomplish this is by regularly supplying your readers with a steady stream of content. Blogging is one of the most painless and...

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