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The Traffic You Own vs. The Traffic You Don’t Own

Last month, I saw a new Internet marketer make an announcement that had me feeling really sorry for her and how naive she is about Internet Marketing. She created a free meditation and a Facebook group. Then she announced that you could come and get the meditation for...

Self- Improvement: Is It What People Really Want?

Do people really want to improve? This is a question that comes up daily when I am talking to clients about writing their books and producing programs. As entrepreneurs and non-fiction writers, our passion is helping others. Yet, what we don’t always connect with is...
Audience and Content Disconnection

Audience and Content Disconnection

  Is your content connecting with your audience? If you don’t know your audience, chances are the answer is a resounding NO! A couple months ago, I began volunteering with a local entrepreneur group. As I sat at a table with a group of entrepreneurs one...
This Will Help You Sell More Books

This Will Help You Sell More Books

Ready, set, go! Every author knows that a website is essential. The page dedicated to selling books is a part of that site. What they don’t know, is that building their email list is the best way to launch their book to bestseller status! Most authors approach...
Looking for Love in All the Wrong Places

Looking for Love in All the Wrong Places

What a great song, right? Is there anyone on the planet who hasn’t watched the movie “Urban Cowboy” a hundred times?   It occurs to me that authors, coaches, and speakers look for audiences in the wrong places as well. For many, they are not in touch with the...
Does Your Audience Hate You?

Does Your Audience Hate You?

Hate is such a strong word! My last campaign, I finally tried the ASK Method with a “Do You Hate Me” survey. The results were fascinating. I am a big assessment/quiz user. If you have been on my list long, you have probably figured that out. Quizzes and assessments...